Upexi CEO and CSO break down their Solana treasury strategy
Episode 29 of The Crypto Beat was recorded with The Block's Head of Growth Tim Copeland, Upexi CEO Allan Marshall, and CSO Brian Rudick.Listen below, and subscribe to The Crypto Beat on YouTube, Apple, Spotify, Twitch or wherever you listen to podcasts. Please send feedback and revision requests to [email protected] this episode, Copeland, Marshall, and Rudick explain why Upexi is going all-in on Solana as the core of a digital asset treasury strategy. They discuss the upside potential of Solana, staking yields, and how disciplined leverage and capital markets dynamics could mirror or improve on MicroStrategy’s Bitcoin playbook.OUTLINE 00:00 - Intro 00:55 - Why Upexi chose Solana over Bitcoin 02:45 - Staking Solana and revenue benefits 04:41 - Regulatory clarity and the bull case 07:23 - Wen Solana ETF 10:39 - Explaining the premium 15:12 - Risk management 19:18 - Locked SOL supply and market impact 21:39 - GameStop & SharpLink 23:53 - Concerns about treasury strategies 26:32 - Navigating downturns in crypto 31:45 - Looking ahead 33:24 - Conclusion The Block Newsletters The Block's newsletters bring you the latest news and analysis of the fast-moving crypto and DeFi markets. To subscribe, visit theblock.co/newslettersGuest links: Allan Marhsall - https://x.com/marshall_a22015 Brian Rudick - https://x.com/thetinyant Upexi - https://www.upexi.com/Are you hiring in crypto? Use Campus to quickly find your best candidates with our challenging Crypto Assessment Test. Faster hiring, stronger teams.Sign up for a trial today: theblock.co/campusDisclaimer: The Block is an independent media outlet that delivers news, research, and data. As of November 2023, Foresight Ventures is a majority investor of The Block. Foresight Ventures invests in other companies in the crypto space. Crypto exchange Bitget is an anchor LP for Foresight Ventures. The Block continues to operate independently to deliver objective, impactful, and timely information about the crypto industry. Here are our current financial disclosures.© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.