The Funding: Why privacy is a hot narrative in crypto right now
Crypto’s privacy narrative is evolving in a way that feels different from past cycles. Prominent investor Balaji Srinivasan recently argued that the next eight years of crypto will be defined by privacy, and both a16z Crypto and Coinbase Ventures have listed privacy as a core focus area for 2026 — with a16z calling it “the most important moat in crypto.” To understand the shift, I asked VCs what’s driving the renewed focus and what they think comes next.It all started when Naval Ravikant — the entrepreneur and investor with nearly 3 million followers on X — recently posted that “Bitcoin is insurance against fiat. Zcash is insurance against Bitcoin.” That single line “was obviously a huge inflection point for the privacy narrative,” said Nick Tang, principal at Finality Capital Partners. The market moved quickly: Zcash (ZEC), the second-largest privacy coin by market cap after Monero (XMR), has surged since the X post and is now up more than 711% over the past three months. Other privacy tokens, including XMR, have also seen renewed interest as the narrative gathered momentum.But Naval’s post only gave the narrative a focal point — privacy was already building momentum from several different angles. One is that as more financial and consumer activity moves onchain, the lack of privacy is becoming impossible to ignore. “Institutional players and serious retail traders can’t operate effectively if their positions and tactics are visible in real time, and most everyday users aren’t eager to broadcast their full financial lives onchain,” said Jonathan King, senior manager of investments at Coinbase Ventures. That dynamic is pulling more developers toward privacy-focused platforms that put confidentiality at the center of their design.Rand Hindi, co-founder and CEO of privacy protocol Zama and general partner at Unit Ventures, echoed King’s point, noting that “there is zero chance TradFi [traditional finance] will use public chains” without meaningful privacy features. Tang also said that privacy will eventually be “table stakes” for institutional adoption.Another factor is that some privacy-enabled products are gaining momentum. Anirudh Pai, partner at Robot Ventures, pointed to his firm's portfolio companies Lighter — a fast-growing ZK rollup decentralized exchange — and Payy, an upcoming private crypto card, as examples of apps delivering utility where privacy is simply built in rather than marketed as the headline feature.At the same time, regulatory debates, rising concerns about surveillance and a broader focus on data rights have pushed privacy from a niche idea into a mainstream crypto conversation, several VCs noted.What held early privacy platforms backPrivacy platforms aren’t new to crypto — Zcash and Monero, for instance, have been around for years — but they delivered technology without achieving mainstream usability. Boris Revsin, general partner and managing director of Tribe Capital, said “privacy alone is never enough,” arguing that it needs to come with a user experience that matches or surpasses existing alternatives. He added that privacy could break into the mainstream more forcefully if crypto experiences a “Cambridge Analytica moment,” referencing the 2018 scandal in which data from millions of Facebook profiles was misused for political targeting. Revsin noted that as infrastructure matures, privacy will likely become a default embedded feature and the absence of it may start to feel like a liability.Pai offered a counterpoint, saying the original Cambridge Analytica scandal “proved that users don’t really care about their personal data being shared — Meta still had many earth-shattering earnings reports thereafter.” Yet he agreed with Revsin on one point: privacy is unlikely to succeed as a standalone product and instead needs to be built into products that already deliver everyday utility.Regulatory uncertainty and stigma also weighed heavily on early privacy coins and platforms, said Pim Swart, associate partner at Maven11. “Privacy coins became stigmatized, due to their concentrated usage for laundering hacked funds, circumvention of financial regulations, etc.,” Swart said, adding that most users were not willing to take on extra cost, user experience friction, or perceived risk.Technically, earlier privacy assets also lacked programmability. Zama’s Hindi said users want “confidential smart contracts, not just privacy coins.” Lex Sokolin of Generative Ventures agreed, noting their “limited utility” and structural risks such as being cheaply vulnerable to 51% attacks.Privacy solves the most basic problem in crypto: people don’t want their financial lives exposed. Hindi argued that payments “absolutely require privacy,” calling private payments, stablecoins and onchain banking a “$10 trillion market.” He sees asset management — trading, swapping, staking tokenized assets — as another major driver, which he estimates is a “$100 trillion market” over time.Risks that could slow privacy’s momentumThe biggest challenge for privacy is that regulation remains unclear, and the industry doesn’t yet know where the compliance line will be drawn. Hindi said founders will need to design systems that can adapt to whatever TradFi-style requirements eventually emerge. Several VCs expect regulation to move toward a more nuanced approach. Coinbase Ventures’ King said “privacy and compliance are not mutually exclusive,” and believes clearer frameworks will emerge that allow privacy-preserving systems to operate with appropriate controls.A second major risk is usability — private transactions must be as simple and affordable as public ones. Tang noted that most everyday users will not pay extra for a private transaction if a cheaper public option exists. Until cryptographic costs fall and privacy feels seamless, he expects adoption to come first from institutions and power users who already value confidentiality. King and some other investors echoed this view, saying user experience must be intuitive or adoption will stall regardless of technical progress.Disclaimer: The Block is an independent media outlet that delivers news, research, and data. As of November 2023, Foresight Ventures is a majority investor of The Block. Foresight Ventures invests in other companies in the crypto space. 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