GameStop jumps on report co considering investing in bitcoin, other cryptocurrencies

** Shares of video game retailer GameStop rise ~8% to $28.41 premarket ** CNBC after market on Thursday reported GME is considering investing in bitcoin and other cryptocurrencies, citing people familiar with the matter** Companies considering adding bitcoin to their balance sheets would follow the lead of Strategy , which rebranded itself earlier this month to emphasize its commitment to the cryptocurrency space ** GME was at the center of 2021's so-called 'meme stock' rally when stock influencer Keith Gill's bullish bets on the company sparked a trading frenzy among mom-and-pop investors ** It has grappled with declining sales in its primary business of selling new and used video game discs due to a shift to digital downloads, game streaming, and e-commerce shopping ** GME did not immediately respond to Reuters' request for comment on the CNBC report