From Cash to Crypto: Inside the Corporate Bitcoin Playbook

With inflation eroding the value of fiat and traditional assets under pressure, a growing number of companies are exploring a bold shift: putting Bitcoin on the balance sheet.   On Thursday, April 17 at 2PM ET, The Block and Bitwise are hosting a live webinar with two of the most influential voices in the space: Michael Saylor, Executive Chairman of Strategy (formerly MicroStrategy), and Jeff Park, Head of Alpha Strategies at Bitwise. The session will be moderated by Larry Cermak, CEO of The Block.   This webinar—"Why the Bitcoin Standard Matters"—will explore the trend of corporate Bitcoin adoption, the underlying economic rationale, and what it means for investors, executives, and the broader market. “Michael Saylor didn’t just talk about Bitcoin. He re-engineered a $5B+ company around it.”Now others are asking: was he early, or just first? What You’ll Learn: Why companies are rethinking cash and adopting Bitcoin as a strategic reserveHow institutional investors are evaluating Bitcoin in 2025 and beyondWhat it looks like to implement a Bitcoin treasury strategy at scaleThe macro, regulatory, and cultural shifts driving adoption forward This conversation won’t be theoretical. It will be grounded in firsthand experience from leaders who’ve made the leap—and those guiding others through it.   Reserve your spot now to attend live or receive the replay: CLICK HERE               Disclaimer: The Block is an independent media outlet that delivers news, research, and data. As of November 2023, Foresight Ventures is a majority investor of The Block. Foresight Ventures invests in other companies in the crypto space. Crypto exchange Bitget is an anchor LP for Foresight Ventures. The Block continues to operate independently to deliver objective, impactful, and timely information about the crypto industry. Here are our current financial disclosures.© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.