ETH/USD: Ethereum Ticks Up to $2,800 After This Tech Company Votes to Jam $100M In It

Nasdaq-listed GameSquare is the media and tech company you didn’t know about that’s turning a shoulder to Bitcoin and betting on Ether for its treasury strategy. 🧗 Ethereum Climbs Back Toward $2,800Ethereum is back in the spotlight, popping 7% in the past two days to reclaim the $2,800 zone — a level traders have been eyeing for a clean breakout attempt this summer. The longer-term resistance, however, is at $2,900 to $3,000. The second-largest crypto’s recent move has been fueled partly by a softer dollar and risk appetite flowing into digital assets as . While Bitcoin keeps hogging headlines with , Ether’s stealth rally is catching up as more corporates look beyond BTC for long-term treasury diversification. 🤝 GameSquare Bets Big: $100M in EthereumGameSquare , a tiny Nasdaq-listed media and tech company, just gave the crypto world a surprise jolt by announcing a treasury pivot — but not into Bitcoin. The company raised $8 million through an underwritten public offering this week to kickstart its Ethereum accumulation strategy. Its board signed off on a plan to buy up to $100 million worth of ETH in phases. The kicker? Management says they’ll keep enough dry powder for daily ops, but see Ethereum as the better strategic store of value than Bitcoin. 🔥 Shares Skyrocket as Wall Street Takes NoticeGameSquare’s stock, which was trading below a buck just yesterday, went vertical after the announcement — spiking over 150% by mid-morning to a high of $2.66. The rally toned down before the close to $2.16. With a tiny market cap near $84 million, the company is now getting outsized attention from both crypto traders and equity speculators wondering if other small firms will follow suit. For Ethereum holders, corporate buying and treasury adoption have long lagged Bitcoin — but this week’s news hints that this narrative may finally be shifting.