iFX EXPO Asia 2026 Enters Final Day: "Bitcoin Is Still Emerging"

iFX EXPO Asia 2026 has entered its second and final day today (Friday) at the Hong Kong Convention and Exhibition Centre, with industry executives continuing discussions on the future of online trading, fintech, payments and digital assets.The event, which kicked off with a Welcome Party on Wednesday, was expected to attract more than 5,000 attendees from over 130 countries, alongside 150 exhibitors and more than 120 speakers.The two-day conference programme spans the Speaker Hall and Mastery Hub, bringing together executives from brokerages, proprietary trading firms, liquidity providers, technology vendors and payment companies.Halfway through Day 1 and just look at Hong Kong!🔥A little taste of iFX EXPO Asia 2026 so far. The best part? There’s plenty more to come.Can you spot yourself in the video? 👀#iFXEXPO #iFXEXPOAsia2026 #HongKong #OnlineTrading https://t.co/429IzlmjsmA Look Back at Day 1Yesterday's discussions covered a wide range of topics, from the growing convergence between retail brokers and proprietary trading firms to Hong Kong's position in the global gold and digital asset markets.One of the sessions examined how sports sponsorships are helping brokers build their brands beyond traditional advertising.“They build curiosity among people,” said Eric Xiao, Head of Sales (Asia) at CMC Markets, referring to merchandise featuring well-known football clubs and other sports teams. CMC Markets recently signed a front-of-shirt sponsorship deal with Everton."Inside the Deal: The Future of Financial Brands in Sport" panel at iFX EXPO AsiaBruno Moraes, Global Event Manager at FP Markets, also highlighted the importance of such partnerships, describing them as “much more about experience.”Another panel explored the rise of hybrid trading businesses, as brokers increasingly introduce funded trading programmes while prop firms expand their technology and infrastructure offerings. The discussion also covered customer acquisition, revenue diversification and the regulatory challenges of scaling these businesses across Asia.Hong Kong's position as a financial hub was also in focus during a session presented by Bloomberg and the Hong Kong Gold Exchange. The discussion explored developments in gold, commodities, investment flows, China and the growing digital asset market.Read our full coverage of Day 1.What's Happening on the Final Day?The final day continues with conference sessions, industry discussions and networking opportunities, as participants explore the opportunities and challenges shaping the financial services industry across Asia and beyond.From the registration area at iFX EXPO AsiaFinance Magnates will continue bringing readers updates from the conference stages and exhibition floor, including insights from industry executives, panel discussions and developments from participating companies."Clients Should Choose What Asset They Want to Trade"Are brokers chasing crypto's hype while gold continues to drive their revenues? This question took centre stage at iFX EXPO Asia 2026 during a panel titled "From Bitcoin to Bullion: Where Is the Real Revenue?""As a broker," said Sly Shum, Sales Operations Manager at Bitget Academy, "we give clients the choice to choose whatever asset they want to trade," adding that "Bitcoin is still emerging and not that big yet."The panel on "From Bitcoin to Bullion: Where Is the Real Revenue?"Moderated by Alexandru Badea, Senior Regional Director at NAGA, the discussion brought together Won Tien Ching, CEO of ACCM; Jason Martyn Hughes, General Manager at IC; Jesper Cheng, Advisor at GoldZip; Sly Shum, Sales Operations Manager at Bitget Academy; and John Murillo, Chief Business Officer at B2BPRIME.The debate examined whether brokers should prioritise investment in digital assets or precious metals, particularly as gold and major FX pairs remain important revenue drivers across Asia.It also explored client funding flows, liquidity, regulation and whether crypto or gold would generate more brokerage revenue by 2030.Follow this article for live updates throughout the final day of iFX EXPO Asia 2026.