Ethena: Ethena Pay Beta Launches on Avalanche Across 48 Countries - 01 Sep 2026

Ethena Labs announces the beta launch of Ethena Pay, a self-custodial money app built on Avalanche, now available across 48 countries. The product combines payments functionality with a self-custody model, and it offers holders up to 6% yield alongside card cashback. The release gives Ethena a direct consumer-facing product on Avalanche.The launch opens a retail distribution channel for USDe, the yield-bearing asset at the center of Ethena's ecosystem. Consumer access through a payments app can broaden adoption and create potential protocol revenue, a growth vector the market can now price in. Because this is a beta release, availability and features may still change.EXCLUSIVE: Ethena launches Ethena Pay app on Avalanche, offering up to 6% yield and 10% cashback