Bitcoin Treasury Strategy Splits as Corporate Holders Take Different Paths

The Bitcoin treasury story isn’t moving in one direction anymore after assessing the top 20 public Bitcoin Treasury companies. Some public companies have kept their holdings untouched since 2025, treating the asset like digital gold.Others have started trimming positions, while a separate group continues adding to reserves despite market volatility. The result is a growing divide in how corporate balance sheets are approaching BTC.Some Firms Simply Refuse To SellSeveral top treasury holders have remained completely inactive since 2025. GD Culture Group continues to hold 7,500 BTC, while Galaxy Digital Holdings remains at 6,894 BTC.Next Technology Holding still holds 5,833 BTC, Bullish maintains 24,300 BTC, Bitcoin Standard Treasury Company holds 30,021 BTC, and Twenty One Capital continues to hold 43,514 BTC without additional purchases or sales.This lack of movement suggests these firms have maintained their treasury strategy rather than actively trading their holdings.Corporate Buyers Keep Entering The MarketNot every company has stayed on the sidelines. American Bitcoin Corp increased its holdings to 8,000 BTC with its latest purchase recorded on July 6, 2026.Strive also expanded its treasury with its latest purchase on July 13, 2026, bringing holdings to 19,900 BTC. Metaplanet added 2,823 BTC on July 2, raising its total to 43,000 BTC.coinbase https://www.coinbase.comcoinbasehttps://app.coinpedia.org/company/coinbaseCoinbase is one of the leading cryptocurrency exchanges known for making digital asset trading secure, easy, and accessible for everyone. Founded by Brian Armstrong and Fred Ehrsam in 2012, the company allows users to buy, sell, and trade cryptocurrencies. Coinbase supports a wide range of cryptocurrencies and provides advanced features like secure trading, crypto holding management, and native blockchain transactions.Key Features of Coinbase:Users can purchase, exchange, and manage cryptocurrencies, including Bitcoin and Ethereum. Advanced trading tools for professional traders. A self-custody crypto wallet known as the Coinbase wallet, now available as the Base app. Users can earn rewards on staked cryptocurrencies. Prime brokerage, including costs, trading, and custody for institutions. APIs and on-chain solutions for developers. Coinbase Milestones:Year Achievements 2012 Founded by Brian Armstrong and Fred Ehrsam in San Francisco and participated in the Y Combinator accelerator program. 2013 Funded by a $5 million Series A investment led by Union Square Ventures. 2014 Registered 1 million user wallets, demonstrating rapid adoption. 2015 Announced Coinbase Exchange (subsequently renamed GDAX and then Coinbase Pro) and became a regulated cryptocurrency platform in the United States. 2016 Moved away from being strictly a Bitcoin exchange by introducing Ethereum, which marked the start of the multi-cryptocurrency evolution 2017 Offered support for Litecoin and introduced Coinbase Custody, serving institutional customers. 2019 Announced Coinbase Prime as a product designed specifically for institutional clients, along with the acquisition of Xapo's institutional custody service. 2021 IPO with a direct listing at Nasdaq, achieving a market capitalization of over $85 billion. 2022 Rebranded Coinbase Pro to Coinbase Advanced Trade and acquired FairX, entering the crypto derivatives market. 2023 Launched Base, an Ethereum L2 network, and increased its global regulatory footprint. 2024 Gained necessary international regulatory licenses, such as a Major Payment Institution license in Singapore and MiCA compliance via Luxembourg. 2025 The SEC dismissed its lawsuits against Coinbase, the company completed the acquisition of Deribit, expanded its derivatives business, and strengthened institutional custody and European operations. [email protected] WalletCentralised Exchangehttps://www.coinbase.com ’s latest recorded purchase came in May 2026, taking holdings to 16,492 BTC, while Block Inc. also added to its position during the same month and now holds 9,032 BTC.Others Have Started Reducing ExposureMeanwhile, several companies have chosen a different path. Riot Platforms reduced holdings by 2,325 BTC in April 2026 and now holds 15,680 BTC. Strategy has sold 3,588 BTC, while MARA Holdings sold more than 18,000 BTC across March and May before adding a modest 1,000 BTC in June.Trump Media & Technology Group reduced its holdings by 2,000 BTC in February 2026, leaving 9,542 BTC. ProCap Financial also shifted direction, recording a sale of 52 BTC in early June after months of accumulation.SpaceX returned as a buyer in May 2026 after previously selling 17,439 BTC in 2024, purchasing 10,427 BTC. CleanSpark has remained active on both sides, buying 454 BTC in July while previously selling 108 BTC in May.The Bitcoin treasury landscape has clearly become more selective. While some firms continue accumulating or holding long-term, others are actively rebalancing positions, highlighting that corporate strategies are no longer moving in lockstep.BTC$ 64,697.13(3.89%)